Change Management and The Right Frame of Mind Part 2

Wednesday, March 26th, 2008

Mark Mickelson ( sent me two fascinating articles about similar research to what I covered in The Right Frame of Mind.

The first suggests that just talking about something – say a recession, for instance – influences how we think about it. The link between Social Security numbers and product prices is downright scary. Social Security Numbers and Prices

This link discusses the price of wine experiment. Price of Wine