I found a good list of things to consider when communicating change on About.com.
As good as the list is, it misses one very important element – people’s relationship to the leader. If they trust and have confidence in the leader, then the list I mention can work beautifully. However, if people don’t trust the leader(s), you’ve got problems. People will be skeptical, cynical, or just close down and quit listening.
I call this Level 3 resistance and support. Level 3 suggests it is the deepest and hardest to overcome. If you’d like to read a brief article on my three levels of resistance to change, click here: