Reasons why so many changes fail
#4 The Knowing-Doing Gap.
Jeffrey Pfeffer and Robert Sutton found a severe knowing-doing gap in organizations.
Although they found organizations that did turn knowledge into action, more often they found that, “Other organizations composed of intelligent, thoughtful, hard-working, nice people, fail to translate their knowledge about organizational performance into action. It is almost as if there were some kind of brain vacuum in those firms that sucks the wisdom and insight out of their people.” The Knowing Doing Gap, page 6).
And they point out they in most cases it is not the people who are at fault.