Reasons why so many changes fail #9 Lack of Trust Can Kill Change

Thursday, July 8th, 2010

Reasons why so many changes fail

#9 Lack of Trust Can Kill Change

Leaders fail to acknowledge how even a slight lack of trust and confidence in leaders can kill an otherwise fine idea.

Trust can make or break a change. But sadly, many who lead change seem to ignore this critically important ingredient. They seem to believe that a good idea will win the day. It won’t.

If people don’t trust us, why would they follow us? The answer is that most of them won’t. On the other hand, if they trust us, they tend to give us the benefit of the doubt. If we make a mistake, people tend to understand that we are only human, after all. But if trust is low, they listen intently for any word or phrase that could signal that we are about to take them on a dangerous ride.

(This is adapted from my forthcoming book, Beyond the Wall of Resistance: Why 70% of Changes Still Fail – and What To Do About It. You can pre-order the book by clicking on the link you see on this page.)

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