Reasons why so many changes fail
#14 Relying on the Three Most Common Ways of Communicating Change
Most leaders rely way too heavily on the big three ways of communicating change:
These have two major disadvantages:
- They are all one-way communication tools. No opportunity for conversation, debate, dialogue. In other words, no chance for people to engage with you and chew on the material. It reminds me of a four-panel poster of a student’s head being pried open, sand was poured in, the head was resealed, and then the student was handed a diploma.
- They all emphasize Level 1 information. People don’t decide things based on Level 1 alone. Did you buy your last car based solely on what Consumer’s Reports said? I didn’t think so. You have to grab people emotionally too.
A good diet will recommend you use some foods sparingly. Consider these three resources to be the salt, sugar, and alcohol of your change strategy. Use them, but don’t overdo it.
(This is adapted from my book, Beyond the Wall of Resistance: Why 70% of Changes Still Fail – and What To Do About It. You can order the book by clicking on the link you see on this page. www.rickmaurer.com)