Change Management and Web 2.0

Wednesday, May 21st, 2008

Neil Davey’s post Why Change Management is Critical to Web 2.0 Success is worth reading if your organization is considering employing any Web 2.0 strategies such as blogs that encourage conversation with customers.

I rarely see such a thoughtful article about how change should be managed. Too often, articles and blog posts focus on the technical aspects of change and miss the human elements. I appreciated the thought with which he approached the subject of Web 2.0 in large organizations.