Jet Blue Handles Level 3 Resistance Brilliantly

Wednesday, February 21st, 2007

So we can learn something from Jet Blue. When we’re wrong — apologize. Do it publically. And quickly. And do something significant to make amends.

The CEO sent an e-mail to their customers. It includes a video clip of him talking to us. It is worth watching. It is simple. Direct. He appears sincere. I believe him. Here’s a link.