Reasons why so many changes fail
#13 Making Them Learn Your Language – instead of learning theirs.
Old MIS (Management Information Systems) departments often had the reputation of speaking some foreign language when they worked with senior management and other departments. They made the critical mistake of speaking their language and not translating so that their audience could understand them. It is your job to be “multi-lingual” so that various stakeholders can understand what you are saying. I have seen IT, HR, financial, and sales and marketing departments kill their own effort to make a case simply because they expected their audiences to learn their jargon. Big mistake.
(This is adapted from my forthcoming book, Beyond the Wall of Resistance: Why 70% of Changes Still Fail – and What To Do About It. You can pre-order the book by clicking on the link you see on this page.)