Have you ever found yourself asking:
“Why don’t they get it?”
Most leaders have.
When people push back on a new initiative, strategy, or change effort, the natural assumption is that they need more information. So we build longer presentations. Add more data. Create better slides.
But information is only one piece of the puzzle.
In this week’s video, Rick shares a simple exercise that helped a planning team completely rethink a high-stakes stakeholder meeting. What they discovered changed everything.
They realized most of their audience wasn’t struggling with understanding.
They were struggling with something else.
Sometimes resistance has very little to do with the quality of the idea and everything to do with how people feel about it—or how much they trust the people delivering it.
Watch the video to learn Rick’s simple framework for understanding what’s really behind resistance and how to design conversations that address what people actually need.
We’d love to hear your stories, thoughts, and feedback. Please comment on the post over on LinkedIn so we can start a conversation. Thanks!
About the Author, Rick Maurer
