Change Management and So-Called Fine Wine

Monday, July 7th, 2008

I just read a fine blog post titled Fine as North Dakota Wine. He discusses studies that show how our belief of an event (i.e. Are we drinking North Dakota or California wine?), influences how we rate the entire dining experience. He links this to change management, and suggests that the content of the message should only account for a small percentage of the message. I agree. In fact, my website includes many free articles on how to Make a Compelling Case for Change.

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