How to Prepare the Message You Want to Communicate About Change

Monday, July 23rd, 2012

How to Prepare the Message You Want to Communicate About Change

I found that the most important step in the life of a change in Making a Compelling Case for Change, I other words, making sure that people truly understand why a change is critically needed at this time. It could be a crisis or an opportunity, but it must be compelling.

Sadly, although this is the most important stage, it is also the most neglected. Consequently, major projects get started without much enthusiasm and lose energy, commitment, and quality as things proceed.

But it doesn’t have to be all that hard.

Here is a short podcast on making a compelling case for change.

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And here is a link to a series of articles and blog posts I wrote on this topic.
Click here for articles and blog posts

I wish you well.

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