Jet Blue Handles Level 3 Resistance Brilliantly

Wednesday, February 21st, 2007

So we can learn something from Jet Blue. When we’re wrong — apologize. Do it publically. And quickly. And do something significant to make amends.

The CEO sent an e-mail to their customers. It includes a video clip of him talking to us. It is worth watching. It is simple. Direct. He appears sincere. I believe him. Here’s a link.

https://www.jetblue.com/about/ourcompany/promise/index.html?source=ap_2promise

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