Webinar Sign Up: Making a Compelling Case for Change


How to get people to see why a change is needed today.

………. webinar
View webinar on-demand here.

Making a compelling case for change is the most important point in the life of a major project – and it is the most overlooked. Since nearly 70 percent of changes in organizations continue to fail, leaders must build support for major new initiatives if they ever hope to succeed.  And if stakeholders don’t see a need to change, then Dilbert’s mantra fits: “we’re doomed.”

To help you make a case, I’ve put together this short practical webinar. It will guide you step-by-step through what it takes to get people to see why a change is needed right now.

You’ll learn:

  • Why making a case for change establishes the success path of change initiatives, and why making a case is so important
  • Why it is so easy to ignore this critical step, and why getting people involved before the change even takes place is crucial
  • How to figure out what people need to hear – and it’s not as simple as giving them a bunch of slides and bullet points
  • The steps you need to take to make a compelling case for change – and build a strong foundation for the work ahead

 Watch the webinar on-demand here.